If you are just about to get your lips wet in the video marketing world, you might find it pretty difficult to get going. Here are 5 steps that you can take to help get your engines going and train moving in the right direction. You will be focusing on quality, viewer’s interests and feedback and use as many influential video content sites as possible.
Focus on Quality
Many video marketers fail in their marketing endeavors not because their content has no value but because it is poorly shot. Invest in a good video camera (especially if you plan to be doing this for a while). Platforms like YouTube and Vimeo have video/film making tutorials online. Make sure to study those. It is ultimately important that every video content you create can be easily viewed (preferably in HD) and should be shot with ample lighting. If possible, try to be creative with the content to provide the viewer a little variation. Using subtitles and annotations is a good way to increase the viewer-friendliness of your video.
Make it about the Viewer
People will watch your content not because of your face or because of your story. Most people will watch your content because they have a problem or question that needs to be resolved or answered. So, if your content is a tutorial or how-to, consider keeping the viewer in mind when writing the script. Keep your own stories to a minimum and focus more on the video’s relevance to the viewer – his needs and his wants. If all your videos are tailored to the viewer’s self-first attitude (most viewers think this way), you will definitely catch their attention.
Never Stick to Just One
Some video marketers think that posting content regularly on YouTube will do. While YouTube does have a huge chunk of the traffic, the competition for keywords and tags there are fierce. Hence, simply posting on YouTube will limit the viral potential of your content. Consider posting on other sites like Vimeo, Daily Motion, Meta Café, and the like so that you can literally expand your horizons – or rather exposure.
YouTube has heard the cries of the masses – “more quality content please”. To turn the tide against the battle of quantity versus quality, YouTube has made some big moves to ensure that the latter levels the playing field. You can scarcely see quality content – those coming from artists, musicians, filmmakers, and the like. Well, this is because they have all moved to Vimeo. Fortunately, with the new leap of faith YouTube is making, you may soon all those content creators coming back to the mother of online video soon enough.
YouTube’s New Direction
The Google-owned video giant has long been criticized for allowing copyright infringement issues and poor quality content to literally invade their platform. According to many vocal social media analysts, they see YouTube soon becoming a saturated giant, where most of the videos you will see later on are those with the essences of content spamming and poor value. As this seems to be the inevitable future, most of the quality content creators have moved to other networks that encourage the opposite. For instance, Vimeo has locked down on copyrighted and commercial content, making their community friendlier for the actual artists and filmmakers.
YouTube has apparently seen the light as they have just recently announced that their new thrust is to bring the hardcore content creators back. YouTube’s bigwigs have signed deals with a variety of publishers such as ABKCO Music Inc., BMG Rights Management, Songs of Virtual, Christian Copyright Solutions, Songs Music Publishing, and the like.
What does this mean? Well, it’s simple. With these new publishers onboard, YouTube is now poised to provide the artists, musicians, and quality content producers a chance to get discovered, build a career, and make a lot of money. Want to be as successful as the Foo Fighters, Cee Lo Green, and Adele? Good, then know that these are the publishers responsible for those popular bands and artists.
Content ID System
Now, in order for these publishers to distinguish the talents from the copycats, they need to be able to verify whether the music in a video is original or not. The YouTube Content ID System is the feature that makes this need come to life. With this system, publishers will be able to determine the copyright status of the music they hear, allowing the content creators and artists to potentially generate more revenue from their content.
YouTube appears really excited with this new move since it is something that is a win-win situation for everyone. The content creator is given a chance to distribute his content for money and possibly get discovered, the music publishers will be able to potentially discover and sign new talents, and YouTube beefs up its ad revenue through the content posted.