Colour associations in Western culture

There are four psychological primary colours – red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three. What exactly is colour psychology? It is the effects of the electro-magnetic radiation of light on human mood and behaviour – a universal, psychophysical reaction, which […]

Go paperless, save the trees

Go paperless, save the trees

Dominate Video Marketing

If you are just about to get your lips wet in the video marketing world, you might find it pretty difficult to get going. Here are 5 steps that you can take to help get your engines going and train moving in the right direction. You will be focusing on quality, viewer’s interests and feedback […]

Your next video

Whether you are a regular content producer on Vimeo, YouTube, or any other video sharing platform, you probably know that getting your content to go viral depends on many factors – factors like quality, length, and “shareability”. Now, with regards to the last one – shareability – it would be a good move to define […]

Quality Content on YouTube

YouTube has heard the cries of the masses – “more quality content please”. To turn the tide against the battle of quantity versus quality, YouTube has made some big moves to ensure that the latter levels the playing field. You can scarcely see quality content – those coming from artists, musicians, filmmakers, and the like. Well, […]

How to Keep Your Videos Alive

While YouTube is the premier platform for posting video content, many of its users still cannot grasp the various proven techniques in making a video that has the potential to go viral. For most online marketers, may it be those focused on generating traffic to a site or those currently making their money by being a […]

Maximize Your Business with Facebook and LinkedIn

Throughout time, businesses, especially local-based operations, depended largely on what was known once as word-of-mouth that is now, in the full impetus of the online marketing generation, is known as networking. Online networking basically comes in two formats – either for business to business or business to consumer. Business to business networking can mean becoming […]