Tag Archives: Marketing

There are four psychological primary colours – red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.

What exactly is colour psychology?

It is the effects of the electro-magnetic radiation of light on human mood and behaviour – a universal, psychophysical reaction, which is not as heavily influenced by culture, age and gender as is generally thought.

Colour is energy and the fact that it has a physical effect on us has been proved time and again in experiments – most notably when blind people were asked to identify colours with their fingertips and were all able to do so easily. The shorter the wavelength, the stronger the underlying physical effect.

Colour is Nature’s own powerful signalling system – the universal, non-verbal language. Scientifically, it is the first thing we register when we are assessing anything: a very simple and obvious example of that is our reaction to a fly in our home: if it is black or navy blue, we will probably find it a minor irritation, but if it has yellow stripes our reaction will be different – most of us will recoil. The same instinct tells us when food is unsafe to eat and throughout the animal kingdom colour is widely used to signal sexual availability.

On a wider level, the colours of our environment affect our behaviour and mood. When yellow daffodils, bluebells and colourful crocuses appear, we immediately begin to feel livelier; when grey skies and rain or snow surround us we instinctively draw in and tend to hibernate.

While YouTube is the premier platform for posting video content, many of its users still cannot grasp the various proven techniques in making a video that has the potential to go viral. For most online marketers, may it be those focused on generating traffic to a site or those currently making their money by being a YouTube partner, the viral potential of a video are the most important aspect of their video marketing efforts. This is because if a video goes viral, it almost always assures the content creator that his video will stay alive even after the first few rounds of massive sharing. Having said that, here is another look at the various techniques that are proven to be effective in ensuring the virality and longevity of a video on YouTube.

The Piggy Back

This is a simple and proven technique where you will create video content that will literally ride on a theme, topic, or issue that is popular. For instance, the American Idol finale is a hot topic now. Well, you can ride on that topic’s popularity by creating content related and relevant to it. This way, once you upload that particular video, it will most likely appear on searches for the particular keywords that the topic is related to. What this does is allow you to generate clicks and views fast and easy since you are pretty much riding on the coattails of others.

Create a Series

Some people think that merely uploading one fascinating video will do it. Well, the reality is that the video you upload and goes viral now will only really be a fad that may end up stagnant a few weeks later. The trick to getting that same video to go viral longer is by making it a part of a series and linking each video to other videos within the series or within your channel. Now, if you can’t create a series out of the topic of your video, you can do the next best thing – link it to other videos in your channel that is related to it. This way, if a visitor views the video and likes it, he might just click on those related links and be able to watch more of your content. If he ends up liking your content, he may decide to share the videos he has watched and even subscribe to your channel.

Build Your Fan Base

Now, this is easier said than done. However, this is actually the best way to make the most of your content, especially if you are using the content for marketing purposes. These fans will also be your channel subscribers and they will be the front row audience of your content as they will be privy to what new content you post. Obviously, the easiest way to build a fan base is by posting quality content and doing it frequently. Add to that a little social media marketing to boost more of that word of mouth effect you are hoping for. Well, if the quality of the video is that good, what you do on social media won’t matter much as the content should sell itself fast and easy.

 

Throughout time, businesses, especially local-based operations, depended largely on what was known once as word-of-mouth that is now, in the full impetus of the online marketing generation, is known as networking.

Online networking basically comes in two formats – either for business to business or business to consumer. Business to business networking can mean becoming a member of a local marketing Forum who offers to meet on a weekly or even monthly basis to discuss latest trends in the local business community.

Well most of the people at these meetings may not be involved in the same business; they will use these meeting places as an informal means of gathering local information that may result in contact and sales. In some cases networking forums of this nature may become national, multiplying opportunities to harvest leads.

As far as making contacts online with the same goal of lead gathering then one of the biggest mediums these days is undoubtedly LinkedIn, whose member base is growing at a tremendous rate. LinkedIn houses trade forums for every sector of business as well as for service providers covering every trade and industry sector. For any business, large or small, having an employee of two active on LinkedIn is a very worthwhile investment.

Business owners who are looking for trade in the consumer sector and find the prospect of dealing with Facebook just a little daunting, a little research may help them to find local consumer marketing websites where they can establish a presence.  The obvious advantage for any marketing company that finds such a niche is that they will be a big fish in a small pool instead of being one of many hundreds of thousands reaching out for a market which will probably be less than relevant to them because of the geographical distances involved.

When it comes to setting a marketing leads harvesting policy, companies should sit down and decide exactly what they’re looking for and how to go about it with the minimum costs and maximum effect.  Being able to identify where the best opportunities lie to harvest marketing leads will save a lot of time, money and effort.