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There are four psychological primary colours – red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three. What exactly is colour psychology? It is the effects of the electro-magnetic radiation of light on human mood and behaviour – a universal, psychophysical reaction, which […]

If you are just about to get your lips wet in the video marketing world, you might find it pretty difficult to get going. Here are 5 steps that you can take to help get your engines going and train moving in the right direction. You will be focusing on quality, viewer’s interests and feedback […]

Whether you are a regular content producer on Vimeo, YouTube, or any other video sharing platform, you probably know that getting your content to go viral depends on many factors – factors like quality, length, and “shareability”. Now, with regards to the last one – shareability – it would be a good move to define […]

YouTube has heard the cries of the masses – “more quality content please”. To turn the tide against the battle of quantity versus quality, YouTube has made some big moves to ensure that the latter levels the playing field. You can scarcely see quality content – those coming from artists, musicians, filmmakers, and the like. Well, […]

While YouTube is the premier platform for posting video content, many of its users still cannot grasp the various proven techniques in making a video that has the potential to go viral. For most online marketers, may it be those focused on generating traffic to a site or those currently making their money by being a […]